UCM Earns 24 Awards From Educational Advertising Awards

The Office of Integrated Marketing and Communications (IMC) at the University of Central Missouri (UCM) earned an impressive 24 honors from the 40th annual Educational Advertising Awards, including seven gold awards.

The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, the contest received more than 2,000 entries from more than 1,000 colleges, universities and secondary schools in all 50 states and several other countries. Entries were judged by a national panel of higher education marketers, creative directors and marketing and advertising professionals.

“I'm very proud of the work IMC produces,” said Susan Smedley, vice president of Integrated Marketing and Communications. “These awards demonstrate the highly skilled level at which we work – synthesizing creativity, strategy and technical skill to promote the globally competitive performance of the University of Central Missouri. And to have this work recognized in this way is gratifying.”

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IMC is responsible for building and maintaining the integrity of the UCM brand. By working closely with campus stakeholders, IMC shares the university’s message across many platforms. The office uses a comprehensive marketing strategy with digital, social, print and traditional media campaigns to support UCM’s strategic goals.

Additionally, IMC partners with the UCM campus community to produce compelling, brand-centric communications. IMC provides departments and offices with resources and guidance to enhance their marketing and communication strategies that support institutional goals of growth in enrollment, retention and student success.

IMC’s honors from the Educational Advertising Awards include:

Gold Awards

Total Recruitment Package: Redefining What's Possible campaign

Integrated Marketing Campaign: Redefining What's Possible campaign

Radio Advertising-Single: “Go Time,” Redefining What's Possible radio ad

Student Viewbook: 2024-25 Student Viewbook

Online Publications: Spring 2023 UCM Magazine

Special Event Materials: Breakfast Club promotions

Logo/Letterhead Design: 2024 Homecoming logo

Silver Awards

Publication/Internal: UCM Traditions Keeper booklet

Special Promotions Campaign: UCM Giving Tuesday 2023 campaign

Streaming/On Demand Content: “Go Time,” Redefining What’s Possible video ad

Poster: Jingle on the Quad poster

Total Fund Raising/Development Campaign: Dreams Unite major campaign booklet

Website Refresh: 2024 UCM website homepage refresh

Annual Report: 2023 Annual Report inside Fall 2023 UCM Magazine

Bronze Awards

Streaming/On Demand Content: “Someday Graduate” video ad

Installations: Jerry M. Hughes Athletics Center installations

Special Event Campaign: Theatre and Dance 2024 Season promotions

Email Marketing-Single or Campaign: UCM/Encoura email marketing campaign

Merit Awards

Brochure: UCM Alumni Foundation informational brochure

Publication/External: Spring 2023 UCM Magazine

Instagram Content: Redefining What's Possible Instagram carousel ad

Instagram Content: Higher Learning Commission Instagram video series campaign

Direct Mail: Fall 2024 Annual Giving appeal

Special Video: Distinguished Alumni video - LaTonia Collins Smith

To learn more about the UCM Office of Integrated Marketing and Communications, visit ucmo.edu/imc.